Categories: Gaming

Video game piracy increased by 20% in last five years

Call of Duty: Modern Warfare 3 will become one of the most pirated games of all time

The number of pirated video games has increased by 20% in the last five years, that’s according to research published by internet piracy analysts Envisional. Game publishers are worried that they are potentially losing millions in lost revenue to illegal downloads.

Envisional also claim that the top five most successful games of 2010 were illegally downloaded almost one million times. Unsurprisingly, huge game titles like Call of Duty: Black Ops, Call of Duty: Modern Warfare 2, Battlefield: Bad Company 2, Mafia 2, and Mass Effect 2 constitute the top five most pirated games in recent years, soon to be superseded by respective game sequels like Call of Duty: Modern Warfare 3 and Battlefield 3.

It’s worth noting though that while the number of pirated games may be increasing, growth within the games industry as a whole is far exceeding this. In a similar five year period to 2011, the average annual growth rate of the games industry was 9.1%, so pirated games as a percentage of overall sales in the industry has actually decreased.

Illegal downloads are often used by gamers as a ‘try before you buy’ process. The onus is on publishers to comply with the market’s demands and provide more game demos and pre-release products so gamers feel confident enough to purchase from the offset.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

The ‘DARPAVERSE’ is coming to model, simulate & optimize military operations

DARPA is metaphorically manifesting Eris, the Greek goddess of discord and strife, by attempting to…

3 hours ago

Prezent AI on track to become to first enterprise business communication unicorn following $400m valuation

Since the moment powerful Large Language Models (LLMs) hit the market, the promise of GenAI…

19 hours ago

Walking, talking humanoid robots are coming to society in 4-5 years: WEF

Humanoid robots will be walking and talking among us in the next four or five…

4 days ago

From viewers to co-creators: How AI is changing movie marketing

In recent years, fan engagement in sports has transformed from passive viewership into immersive participation.…

5 days ago

History repeats itself: how crypto is making the same mistakes the internet did in the ’90s

Back in 1990, the internet faced a major problem that we don’t regard as relevant…

5 days ago

Google’s Prem Ramaswami on why we’re still in the early days of large language models

Today, I’m talking to Prem Ramaswami, the Head of Data Commons at Google. Prem and his team recently…

5 days ago