Categories: Mobile

Facebook takes aim at SMS with Messenger update

As the humble SMS – short message service – celebrated its 20th birthday earlier this week, its future is far from certain. Facebook today released an update to its Messenger app for Android that allows users to message each other without the need for a Facebook account – something that’s sure to accelerate SMS’s demise.

Messenger is Facebook’s standalone cross-platform messaging app, similar to the hugely popular Whatsapp. Messenger users can message others with the app installed for free using their existing internet data plan or Wi-Fi connection.

The important aspect of today’s announcement is that users no longer need a Facebook account to use Messenger. Although Facebook is the world’s largest social network with over one billion active users, removing the need to use the app with a Facebook account will ultimately encourage more users on board.

Non-Messenger users can associate their mobile number to a Facebook account and reply to messages directly from Facebook.

Messenger is installed on 50-100 million Android devices.

The new feature will be rolled out to Android users over the coming weeks, although the app update is available from today.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

AI safety for kids a top concern for COPPA compliant AI startups

June means the start of summer is upon us, and as teachers put the 2024-2025…

2 days ago

DARPA to simulate disease outbreaks: model lockdown, vaccination & messaging strategies

Why is DARPA modeling disease outbreaks & intervention strategies while simultaneously looking to predict &…

4 days ago

ManagedMethods launches Advanced Phishing solution against rising tide of malicious emails 

Earlier this year, a report from non-profit organization the Center for Internet Security shone a…

4 days ago

DARPA ‘CoasterChase’ looks to mitigate stress with ingestible neurotech

DARPA is putting together a research program called CoasterChase that aims to mitigate warfighters' stress…

5 days ago

U.S. Fusion Power Plant Design Passes Independent Review

In the global race to develop and commercialize fusion power reactors, U.S. scientists have reached…

5 days ago

Pet Health Meets Convenience: New Partnership Aims to Empower Pet Owners with At-Home Testing

Innovative Pet Lab, a science-forward company offering at-home health tests for pets, today announced a…

1 week ago