Categories: Mobile

More Promoted Products coming to Twitter for Android, iPhone

Twitter is continuing its push to bring Promoted Products to mobile users as Promoted Accounts are now displayed in the official Twitter app for Android and iPhone.

Previously, Promoted Trends and Promoted Tweets were displayed in search results on Twitter for Android, Twittter for iPhone and the mobile web version. Promoted Accounts and Promoted Tweets in the timeline have been available on Twitter mobile web for some time.

As well as introducing Promoted Accounts for Twitter’s two most popular official mobile apps, Android and iPhone, Twitter will introduce Promoted Tweets in the timeline on these apps in the “coming weeks”. Initially, only Promoted Tweets from brands you already follow on Twitter will be displayed, but expect this to revert back to normal relevancy-based rules for Promoted Tweets after an introductory period.

Promoted Products, Twitter’s advertising model, display on mobile as they would on Twitter.com. Promoted Tweets in the timeline appear only once like regular tweets, with Promoted Tweets in search only displayed when considered relevant to the user.

Twitter released updates for its iPhone and Android mobile apps last week.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

Are AI chatbots crossing the line? The risks developers need to know ahead of Valentine’s Day

AI chatbots are transforming communication, but recent headlines reveal their darker side: lawsuits over harmful content and reports…

8 hours ago

India’s digital ID architect touts DPI for govt tracking individual finances, vaccine passports

DPI systems can just as easily exclude people from participating in some aspects of society…

9 hours ago

HR execs head to Orlando for HR Management Institute event to help define the future of work 

HR has always had far-reaching responsibilities, however its focus has long been on employee retention…

4 days ago

Longview Fusion Energy Systems Highlighted as Key Contributor in Multiple FIRE Grants

Longview Fusion Energy Systems has announced its role as a key contributor to two of the…

1 week ago

As CFOs battle tough odds, accounting solutions help to drive new efficiencies 

As CFOs battle tough odds, accounting solutions help to drive new efficiencies  More than anything,…

1 week ago

An algorithmic Apple of Discord: DARPA renames Theory of Mind program to ‘Kallisti’

Could 'Kallisti' be the beginning of another Trojan Horse scenario? perspective The US Defense Advanced…

1 week ago