Categories: Mobile

More Promoted Products coming to Twitter for Android, iPhone

Twitter is continuing its push to bring Promoted Products to mobile users as Promoted Accounts are now displayed in the official Twitter app for Android and iPhone.

Previously, Promoted Trends and Promoted Tweets were displayed in search results on Twitter for Android, Twittter for iPhone and the mobile web version. Promoted Accounts and Promoted Tweets in the timeline have been available on Twitter mobile web for some time.

As well as introducing Promoted Accounts for Twitter’s two most popular official mobile apps, Android and iPhone, Twitter will introduce Promoted Tweets in the timeline on these apps in the “coming weeks”. Initially, only Promoted Tweets from brands you already follow on Twitter will be displayed, but expect this to revert back to normal relevancy-based rules for Promoted Tweets after an introductory period.

Promoted Products, Twitter’s advertising model, display on mobile as they would on Twitter.com. Promoted Tweets in the timeline appear only once like regular tweets, with Promoted Tweets in search only displayed when considered relevant to the user.

Twitter released updates for its iPhone and Android mobile apps last week.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

Prezent AI on track to become to first enterprise business communication unicorn following $400m valuation

Since the moment powerful Large Language Models (LLMs) hit the market, the promise of GenAI…

8 hours ago

Walking, talking humanoid robots are coming to society in 4-5 years: WEF

Humanoid robots will be walking and talking among us in the next four or five…

4 days ago

From viewers to co-creators: How AI is changing movie marketing

In recent years, fan engagement in sports has transformed from passive viewership into immersive participation.…

5 days ago

History repeats itself: how crypto is making the same mistakes the internet did in the ’90s

Back in 1990, the internet faced a major problem that we don’t regard as relevant…

5 days ago

Google’s Prem Ramaswami on why we’re still in the early days of large language models

Today, I’m talking to Prem Ramaswami, the Head of Data Commons at Google. Prem and his team recently…

5 days ago

‘New Cyber Order’ is here, every human identity will have 80 agentic AI identities: WEF

Small businesses and govts will need a type of Digital Public Infrastructure [digital ID, fast…

7 days ago