Categories: Social Media

A creative Twitter campaign that’s really Smart

It’s great to see social media innovation among companies and especially so within the perceived limitations of Twitter’s 140 characters.

German microcar manufacturer Smart just raised the bar with a marketing initiative that has turned a normal stream on one of their regional Twitter accounts into an animated one that functions just like a flip-book.

Smart Argentina used geniously crafted ASCII art on over 450 tweets to create a sense of animation of one scrolls down their Twitter stream. The scene features a Smart car, houses, a church and trees.

You can watch the video below but it’s best to head on over to their Twitter page and try it for yourself. We recommend holding the letter ‘J’ on your keyboard to scroll smoothly down the page, or the letter ‘K’ to reverse back to the start!

Via Simply Zesty

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

Are AI chatbots crossing the line? The risks developers need to know ahead of Valentine’s Day

AI chatbots are transforming communication, but recent headlines reveal their darker side: lawsuits over harmful content and reports…

10 hours ago

India’s digital ID architect touts DPI for govt tracking individual finances, vaccine passports

DPI systems can just as easily exclude people from participating in some aspects of society…

10 hours ago

HR execs head to Orlando for HR Management Institute event to help define the future of work 

HR has always had far-reaching responsibilities, however its focus has long been on employee retention…

4 days ago

Longview Fusion Energy Systems Highlighted as Key Contributor in Multiple FIRE Grants

Longview Fusion Energy Systems has announced its role as a key contributor to two of the…

1 week ago

As CFOs battle tough odds, accounting solutions help to drive new efficiencies 

As CFOs battle tough odds, accounting solutions help to drive new efficiencies  More than anything,…

1 week ago

An algorithmic Apple of Discord: DARPA renames Theory of Mind program to ‘Kallisti’

Could 'Kallisti' be the beginning of another Trojan Horse scenario? perspective The US Defense Advanced…

1 week ago