Categories: Social Media

Facebook Timeline for brands may be unveiled later this month

Facebook may unveil Timeline for brand pages later this month according to a report from Ad Age. Facebook first introduced Timeline at its f8 developer conference in September of last year, which became available but optional to all personal profile pages that December.

Timeline tells stories in an image-rich autobiographical scrapbook format that brands will love. Timeline for brands is expected to be “consistent” with the existing Timeline experience, but not identical.

Marketers will most look forward to cover images, allowing Facebook pages to be instantly branded. Timeline will also help them complete their ‘story’ online by adding various events that pre-date their existence on the network. McDonald’s, for example, could add images from its humble beginnings in California in 1940.

McDonald's Timeline for brands mock by VITRO

The new brand pages will be unveiled with the help of a number of select US-based partners in beta form and slowly rolled out among other marketers from there.

What’s still unclear though is how brand-page apps and custom landing pages will function after the switchover. All details, however, will hopefully be revealed at Facebook’s first-ever event specifically for marketers in New York on February 29 – fMC.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

    • @Ciara_Fitzpatrick No worries, how do you think brands will respond to the new timeline? I think I've grown to like it over the past few months.

    • @Ciara_Fitzpatrick No worries, how do you think brands will respond to the new timeline? I think I've grown to like it over the past few months.

  • Actually Facebook started the new update, page owners have only until march   March 30, 2012 to edit their page until it will go live with the new Timeline: http://www.vectorash.ro/facebook-timeline-brand-pages/

  • Actually Facebook started the new update, page owners have only until march   March 30, 2012 to edit their page until it will go live with the new Timeline: http://www.vectorash.ro/facebook-timeline-brand-pages/

  • Actually Facebook started the new update, page owners have only until march   March 30, 2012 to edit their page until it will go live with the new Timeline: http://www.vectorash.ro/facebook-timeline-brand-pages/

  • Actually Facebook started the new update, page owners have only until march   March 30, 2012 to edit their page until it will go live with the new Timeline: http://www.vectorash.ro/facebook-timeline-brand-pages/

  • Actually Facebook started the new update, page owners have only until march   March 30, 2012 to edit their page until it will go live with the new Timeline: http://www.vectorash.ro/facebook-timeline-brand-pages/

Recent Posts

AI safety for kids a top concern for COPPA compliant AI startups

June means the start of summer is upon us, and as teachers put the 2024-2025…

2 days ago

DARPA to simulate disease outbreaks: model lockdown, vaccination & messaging strategies

Why is DARPA modeling disease outbreaks & intervention strategies while simultaneously looking to predict &…

4 days ago

ManagedMethods launches Advanced Phishing solution against rising tide of malicious emails 

Earlier this year, a report from non-profit organization the Center for Internet Security shone a…

4 days ago

DARPA ‘CoasterChase’ looks to mitigate stress with ingestible neurotech

DARPA is putting together a research program called CoasterChase that aims to mitigate warfighters' stress…

5 days ago

U.S. Fusion Power Plant Design Passes Independent Review

In the global race to develop and commercialize fusion power reactors, U.S. scientists have reached…

5 days ago

Pet Health Meets Convenience: New Partnership Aims to Empower Pet Owners with At-Home Testing

Innovative Pet Lab, a science-forward company offering at-home health tests for pets, today announced a…

1 week ago