Categories: Social Media

Olympic opening ceremony mentioned 9.66 million times on Twitter

Now that the dust is beginning to settle on the London 2012 Olympics opening ceremony and the games are well underway, Twitter UK published a great statistic from Friday night – the opening ceremony was mentioned 9.66 million times on Twitter worldwide.

From the beginning of the ceremony at 8pm London time until the end of its broadcast stateside, Twitter users from across the globe amassed almost 10 million mentions of the Olympic Games opening event.

A single tweet from Tim Berners-Lee, father of the World Wide Web and who was honoured at the ceremony, has been retweeted over 10,000 times, illustrating the huge buzz that the ceremony generated online.

Twitter also stated that more tweets mentioning the London games have been published each day this week than were published during the entire 2008 Beijing Olympics. This really demonstrates Twitter’s development in terms of numbers and mainstream adoption but also shows how people are using Twitter to socialise conventional television programming.

Perhaps unsurprisingly, the biggest spike in Twitter conversation during the opening ceremony came as Mr Bean (Rowan Atkinson) paid homage to the Olympians of “Chariots of Fire”.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

AI safety for kids a top concern for COPPA compliant AI startups

June means the start of summer is upon us, and as teachers put the 2024-2025…

2 days ago

DARPA to simulate disease outbreaks: model lockdown, vaccination & messaging strategies

Why is DARPA modeling disease outbreaks & intervention strategies while simultaneously looking to predict &…

4 days ago

ManagedMethods launches Advanced Phishing solution against rising tide of malicious emails 

Earlier this year, a report from non-profit organization the Center for Internet Security shone a…

4 days ago

DARPA ‘CoasterChase’ looks to mitigate stress with ingestible neurotech

DARPA is putting together a research program called CoasterChase that aims to mitigate warfighters' stress…

5 days ago

U.S. Fusion Power Plant Design Passes Independent Review

In the global race to develop and commercialize fusion power reactors, U.S. scientists have reached…

5 days ago

Pet Health Meets Convenience: New Partnership Aims to Empower Pet Owners with At-Home Testing

Innovative Pet Lab, a science-forward company offering at-home health tests for pets, today announced a…

1 week ago