Categories: Social Media

Olympic opening ceremony mentioned 9.66 million times on Twitter

Now that the dust is beginning to settle on the London 2012 Olympics opening ceremony and the games are well underway, Twitter UK published a great statistic from Friday night – the opening ceremony was mentioned 9.66 million times on Twitter worldwide.

From the beginning of the ceremony at 8pm London time until the end of its broadcast stateside, Twitter users from across the globe amassed almost 10 million mentions of the Olympic Games opening event.

A single tweet from Tim Berners-Lee, father of the World Wide Web and who was honoured at the ceremony, has been retweeted over 10,000 times, illustrating the huge buzz that the ceremony generated online.

Twitter also stated that more tweets mentioning the London games have been published each day this week than were published during the entire 2008 Beijing Olympics. This really demonstrates Twitter’s development in terms of numbers and mainstream adoption but also shows how people are using Twitter to socialise conventional television programming.

Perhaps unsurprisingly, the biggest spike in Twitter conversation during the opening ceremony came as Mr Bean (Rowan Atkinson) paid homage to the Olympians of “Chariots of Fire”.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

Alternative App Stores Are Opening Up On iOS: Onside and Playgama Bring 300 Million Gamers to Europe’s iPhones

Europe’s digital landscape is entering into a new phase of openness. For the first time,…

8 hours ago

The ‘DARPAVERSE’ is coming to model, simulate & optimize military operations

DARPA is metaphorically manifesting Eris, the Greek goddess of discord and strife, by attempting to…

3 days ago

Prezent AI on track to become to first enterprise business communication unicorn following $400m valuation

Since the moment powerful Large Language Models (LLMs) hit the market, the promise of GenAI…

4 days ago

Walking, talking humanoid robots are coming to society in 4-5 years: WEF

Humanoid robots will be walking and talking among us in the next four or five…

1 week ago

From viewers to co-creators: How AI is changing movie marketing

In recent years, fan engagement in sports has transformed from passive viewership into immersive participation.…

1 week ago

History repeats itself: how crypto is making the same mistakes the internet did in the ’90s

Back in 1990, the internet faced a major problem that we don’t regard as relevant…

1 week ago