Categories: Social Media

What’s Twitter’s big search and discovery announcement?

What’s your theory on Twitter’s game-changing update?

An alluring and dramatic tweet from a lead engineer at Twitter promises permanent change to its search and discovery features very soon – tomorrow in fact.

Engineering manager Pankaj Gupta tweeted early this morning about how search and discovery at Twitter was “set to change forever” after tomorrow, and congratulated his team on the “enormity” of this change that few could presently comprehend.

As you’d expect, the tweet was well-received, retweeted by 281 others and favourited by 50 at the time of writing.

Twitter search has always been woeful to say the least. From our own understanding, and we may be corrected on this, Twitter will only ever return up to 1500 results for a given search term. Depending on the popularity of said term, search results will appear as far back as seven to 15 days. Of course you’re forced to scroll through all the results to get to the first mention of a certain term or hashtag.

Gupta also mentioned discovery. Twitter has been doing a lot with discovery recently, having introduced a dedicated Discover tab late last year. With Discover, Twitter algorithmically curates its most popular tweeted content based on your interests. A nice idea but still greatly underused.

Business Insider are suggesting that Twitter will be going all Flipboard-like, but we’re not convinced. Only tomorrow will tell. Until then, feel free to share your theories in the comments.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

The UK’s push to be a relevant global hub for space technology

Despite lagging behind global space powers like the United States, Russia and China, the United…

5 days ago

US spy community is creating a portal to buy, access your personal data

The Intelligence Community is setting up a one-stop shop, icdata.gov, to buy access to your…

6 days ago

The gaming startup market in Mexico: Opportunities and challenges

The vibrant world of tech startups has found a space carved out for growth and…

6 days ago

As data center demand drives uptick in demand for electricity, AEP and Think Power Solutions focus on AI-enabled utility infrastructure 

Despite the recent volatility seen in the markets, American Electric Power (AEP), one of the…

6 days ago

Building a competitive edge with cloud-native MFTs

The ever-present threat of cybercrime is expected to come with an eye-watering price tag of…

6 days ago

Stefanini Group Accelerates Cloud Expansion with 60% Stake in Escala 24×7, AWS Premier Partner in LATAM

Latin America's cloud adoption is surging. According to recent reports by Gartner and IDC, by…

1 week ago