Categories: Web

BBC iPlayer viewership increases significantly, particularly on the PS3

TechRadar are reporting that viewership of the BBC’s video on-demand service, BBC iPlayer, is continuing to soar, reaching a record high of 145 million people using the catch-up service in December 2010 alone.

Perhaps what is most interesting about this statistics is the increasing number of people using games consoles, in particular Sony’s PlayStation 3, to access the free service from the BBC. BBC iPlayer on the PS3 has witnessed a 31% increase in viewers month-on-month, accounting for 7% of all iPlayer impressions in December 2010.

Overall the amount of people using the BBC iPlayer is up 27% on last year, jumping from 89.7 million viewers in December 2009 to 145 million viewers in December 2010.

Daniel Danker, general manager of programmes and on demand services stated,

“In December we saw huge growth of BBC iPlayer on game consoles, connected TVs, and mobiles phones. We’re seeing impressive audience appreciation for our TV and mobile experiences, and I anticipate that growth on these devices will significantly outpace traditional BBC iPlayer use in 2011”.

Statistics like this from the BBC will be well received by Sony as they continue their push to re-brand people’s perception of the PS3 as solely a gaming device to one as a broader entertainment device.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

AI reasoning and the infinite puzzle of Borges’ Library of Babel

Many people have the intuition that an LLM (Large Language Model, e.g. ChatGPT) doesn't really understand…

3 days ago

UK’s DARPA-inspired ARIA opens ‘Engineering Ecosystem Resilience’ research opportunity

ARIA's opportunity space for engineering ecosystem resilience follows a global trend of public and private…

4 days ago

Healthcare providers now have unprecedented data insights into the patient journey as PurpleLab® acquires KAID Health

In the U.S., we’re seeing an incredible growth of the healthcare analytics market, with the…

4 days ago

First Financial Federal Credit Union prioritizes empathy with Ribbon partnership for inheritance claims 

When our loved ones pass on, it can be one of the most traumatic events…

4 days ago

Tackling antimicrobial resistance with new cleaning protocols

When we hear the word pandemic, our mind is likely to jump to the events…

5 days ago

Peru makes history: defeats Japan to claim Pokémon Unite World Championship title

Team Peru Unite made history in Anaheim, California by defeating Japan’s powerhouse Zeta Division 3-1…

5 days ago