Categories: Web

How do website speeds fare up around the world?

Page speed is important to website owners. Not only does a fast website mean better user experience and engagement, it also ranks higher in search. Google takes a look at website speeds around the world.

Google has used aggregated speed data from its web analytics product Google Analytics to help establish the following benchmarks.

The average page load time of a website when viewed on a desktop device is just under seven seconds. Contrast this to mobile which is about 1.5x slower at just over 10 seconds average page load. Mobile is still slower despite many publishers optimising their sites for mobile devices, often striping site resources to the bare essentials.

Analysing specific countries, Japan, unsurprisingly delivers the quickest page load times at just over four seconds on average. This is followed closely by Sweden, Canada, the United Kingdom and Germany. Surprisingly, the top performers list does not feature as many European nations as one would expect, with countries like Algeria, Brazil and Kenya being placed instead.

News websites are among the slowest on the web. They do tend to be media heavy and include every social share button imaginable, so this is perhaps unsurprising. The fastest loading websites by genre are those involved in the automotive industry, beauty and health.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

View Comments

Recent Posts

WEF calls on stakeholders to ‘inoculate’ public against disinformation ‘super-spreaders’: report

Those who decry 'disinformation' the loudest almost never give any examples of what they're denouncing:…

13 minutes ago

Shift left, ship fast: How software teams can offer speed without sacrificing quality (Brains Byte Back Podcast)

Even the biggest software companies understand that moving quickly is no longer a luxury; it's…

1 day ago

Extremists weaponize COVID, climate issues with conspiracy theories about state & elite control: RAND Europe

The RAND Europe authors are so stuck in their own echo chamber they don't realize…

5 days ago

Digital ID, vaccine passports are expanding to pets & livestock: UN AI for Good report

Humans, animals & commodities alike are all to be digitally tagged, tracked-and-traced equally: perspective The…

1 week ago

Teaching with tech: What’s changing and why It Matters (Brains Byte Back Podcast)

Teaching has changed a lot over the years, from chalkboards to laptops, from printed worksheets…

1 week ago

‘Enormously intrusive’ collaborative sensing is beneficial to society: WEF podcast

The massive city-wide surveillance that collaborative sensing requires is a tremendous temptation for tyrants: perspective…

2 weeks ago