Categories: Web

Internet usage spikes during superstorm Sandy

Internet usage on the East coast of the United States spiked 114% on Monday as many workers and school-goers were confined to their homes during superstorm Sandy.

Sandvine, a company that works with internet service providers to improve customer experience, collected data from a singular, but unnamed, city on the East coast directly in Sandy’s path between 9am – 5pm EDT.

Internet usage surges during Hurricane Sandy

Internet usage increased 114% when compared to a similar period on a typical Monday during October. The increase was sustained throughout the day.

Usage patterns were said to be “similar to what is observed on weekday evenings”, with internet communication services and media consumption among the most popular activities.

Netflix witnessed a traffic volume increase of 150%, while Skype witnessed a service usage increase of 122%, with a notable spike around 5pm.

While these aforementioned high-bandwidth services are likely responsible for the majority of traffic surge, internet conversation around the topic was also huge. Facebook’s Journalism Program Manager Vadim Lavrusik posted the top 10 shared terms on Facebook in the United States yesterday morning. They speak for themselves;

  1. we are ok
  2. power – lost power, have power, no power
  3. damage
  4. hope everyone is ok
  5. trees
  6. made it
  7. safe
  8. thankful
  9. fine
  10. affected
Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

El Salvador and Pakistan pledge “strategic collaboration” in Bitcoin field

El Salvador’s Bitcoin Office and Pakistan’s Crypto Council on July 16 signed a letter of…

17 hours ago

WEF calls on stakeholders to ‘inoculate’ public against disinformation ‘super-spreaders’: report

Those who decry 'disinformation' the loudest almost never give any examples of what they're denouncing:…

3 days ago

Shift left, ship fast: How software teams can offer speed without sacrificing quality (Brains Byte Back Podcast)

Even the biggest software companies understand that moving quickly is no longer a luxury; it's…

4 days ago

Extremists weaponize COVID, climate issues with conspiracy theories about state & elite control: RAND Europe

The RAND Europe authors are so stuck in their own echo chamber they don't realize…

1 week ago

Digital ID, vaccine passports are expanding to pets & livestock: UN AI for Good report

Humans, animals & commodities alike are all to be digitally tagged, tracked-and-traced equally: perspective The…

2 weeks ago

Teaching with tech: What’s changing and why It Matters (Brains Byte Back Podcast)

Teaching has changed a lot over the years, from chalkboards to laptops, from printed worksheets…

2 weeks ago