Categories: Web

When Google Search ranking gets it wrong

Sometimes when Google Search gets it wrong, it gets it wrong spectacularly. Recently, users searching the phrase “define an English person” have been receiving a very surprising and possibly offensive first-result, reports ZDNet.

We’ll give you a clue. It’s often described as the most offensive word in the English language and rhymes with Ireland’s ceded currency, the Punt.

Since Google Search is an impartial service, there are two possible explanations for this. This is simply a ranking ‘glitch’, or as Google puts it a “bad case of ranking”. The second and more plausible explanation introduces a process known as ‘Google-bombing’. As the name suggests, it’s not a favourable practice.

Google-bombing involves fraudulently creating huge numbers of links to certain pages in order to artificially rank them higher than others. This practice can be used on specific terms – in this case “define” and “English person”.

The glitch works on google.ie, google.co.uk and google.com. Go on, try it for yourself before it’s corrected.

Union Jack image courtesy of adactio on Flickr.

Albizu Garcia

Albizu Garcia is the Co-Founder and CEO of Gain -- a marketing technology company that automates the social media and content publishing workflow for agencies and social media managers, their clients and anyone working in teams.

Recent Posts

Alternative App Stores Are Opening Up On iOS: Onside and Playgama Bring 300 Million Gamers to Europe’s iPhones

Europe’s digital landscape is entering into a new phase of openness. For the first time,…

1 day ago

The ‘DARPAVERSE’ is coming to model, simulate & optimize military operations

DARPA is metaphorically manifesting Eris, the Greek goddess of discord and strife, by attempting to…

4 days ago

Prezent AI on track to become to first enterprise business communication unicorn following $400m valuation

Since the moment powerful Large Language Models (LLMs) hit the market, the promise of GenAI…

5 days ago

Walking, talking humanoid robots are coming to society in 4-5 years: WEF

Humanoid robots will be walking and talking among us in the next four or five…

1 week ago

From viewers to co-creators: How AI is changing movie marketing

In recent years, fan engagement in sports has transformed from passive viewership into immersive participation.…

1 week ago

History repeats itself: how crypto is making the same mistakes the internet did in the ’90s

Back in 1990, the internet faced a major problem that we don’t regard as relevant…

1 week ago